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  • Miss Universe Canada 2025
  • CHARITABLE WORK

ALLURE FLOW

ALLURE FLOWALLURE FLOWALLURE FLOW

"Unleash your inner allure and let your body flow with elegance and grace."

Welcome to the era of elegance & confidence

A movement and presence system — designed to build a strong, expressive and magnetic presence through body and mind.


Allure Flow Style

Allure Flow pole dancing style is combination of seamless transitions, perfect lines and strength movements. This style incorporates a lot of details such as hands, fascial expression that make the dance look graceful and mesmerizing. Allure Flow is a mix of sophistication coupled with subtle confidence, and elegance, that leaves people intrigued and wanting to see more of your dancing.

MEET THE FOUNDER OF ALLURE FLOW STYLE

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Find Your Class

Allure Club

Presence Transformation Group

14-Day Allure Pole Challenge

Allure Club is a monthly pole and movement system where you follow a clear, supportive path of growth through choreography, flow, psychology, and technique — built from my 10 years of training from zero to professional.

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14-Day Allure Pole Challenge

Presence Transformation Group

14-Day Allure Pole Challenge

Transform your dance in just 14 days. This intensive program is designed to unlock the fluidity, elegance, and confidence that make movement unforgettable. You’ll understand your dance, so every practice becomes intentional!

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Presence Transformation Group

Presence Transformation Group

Presence Transformation Group

Guided experience where you build real confidence, presence, and self-expression through deep work with your body. This is a structured transformation that creates real change you can feel and carry with you  after the 8 weeks are over.

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MEET YOUR COACH

Valerie Kalmykova Founder of Allure Flow · Presence & Movement Coach

Valerie is an internationally recognized pole dance instructor and presence coach who helps women feel confident, grounded, and fully expressed in their bodies — not only in dance, but in how they show up in life and on camera.

With a background in psychology and professional training in flexibility, movement, and pole dance, Valerie created her own signature method and dance style — Allure Flow. This style is known for elegant, soft, and controlled movement, inspired by the grace of ballet and adapted to the expressive power of pole dance.


Her story

Valerie began her journey with no sports background at all. What started as a personal exploration of movement quickly became a deep passion for understanding how the body, emotions, and confidence are connected.

Through years of training in flexibility, movement, and dance — combined with her academic background in psychology — she developed a unique approach that goes far beyond technique. Her work focuses on how posture, movement, breath, and nervous system regulation shape the way a person feels inside and how they are perceived by others.

Over the past seven years, Valerie has worked with hundreds of women, helping them move with more control, elegance, and confidence, while also learning to experience their bodies with more softness, safety, and self-love.

Her dedication and artistry led to international recognition in the pole dance world, as well as winning the Best Body Award at Miss Universe Canada 2025, celebrating not only physical beauty but confidence, presence, and self-expression.

Contact Us

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